It’s that time of year again.
“Supporting awareness” of a cause (i.e. cancer research) by buying pink things is something from which profits most likely won’t end up going toward research.
Let’s face it – people don’t need to be made more aware of breast cancer:
Volunteer at your local hospital, or donate to Macmillan Cancer Research.
It’s active, not passive. Donation helps fund cancer research; wearing pink accomplishes nothing.
